Helping agencies prepare for the Effies

Lai: This knowledge can significantly enhance the quality of writing a winning Effie entry with in-depth understanding of the values and perspectives upheld by the Effie Awards.

PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) will offer a training course “Effie FastTrack 2024” to help agencies shape and sharpen their entries for the upcoming coveted global marketing communications award.

Organised by the 4As since 2008, the Effies are an industry award that rewards achievement in meeting and exceeding marketing communications objectives with a focus on effectiveness, in honouring teamwork between agency and client, and in creating brands that become part of the cultural landscape.