PETALING JAYA: The global boom in marketing technology (martech) investment has enabled companies of all types to conduct relationship marketing.
Yet, many have struggled to create distinction and customer relevancy, necessitating a better approach to building lasting relationships.
It’s with this perspective that advertising agency Ogilvy has announced new global leadership for Ogilvy One and next-generation services for creating more valuable relationships by design.
Led by creativity, powered by data, and supercharged by artificial intelligence (AI), Ogilvy has a distinct approach to designing relationships that create business, brand and customer value.
Moving forward, Ogilvy One would serve as the global brand for Ogilvy’s current (recently known as Ogilvy Experience) and next-generation customer experience and relationship service offerings to clients.
Kent Wertime, a seasoned Ogilvy executive, has been appointed as the global chief executive officer (CEO) of Ogilvy One, Ogilvy said in a recent statement.
With nearly 25 years at Ogilvy, Wertime previously led Ogilvy One in Asia and has since held various leadership positions. He would continue in his most recent role as co-CEO for Ogilvy Asia-Pacific.
Ogilvy One’s leadership team includes Roberto Fara, who would take on an expanded role as the global creative experience lead for Ogilvy One and would retain his role as chief creative officer of Ogilvy Spain, along with Rajesh Midha, Clare Lawson, Ab Gaur, Mauro Caggiano, Jason Davey, Ravi Pal and Nate McNabb.
Brands that create a positive relationship with a consumer are three times more impactful than brands that don’t.
Ogilvy One offers a range of services to design relationships that are truly reflective of brands: customer acquisition, service design, continuous commerce, and customer relationship management or CRM and loyalty.
