Matrade eyes RM2.6bil sales from key events


The trade events are expected to benefit more than 500 Malaysian exporters.

KUALA LUMPUR: The Malaysia External Trade Development Corp (Matrade) expects to generate RM2.6bil in export sales this year via seven key trade programmes between Malaysia and China to commemorate the 50th year of diplomatic relations with China, Bernama reports.

Citing a statement, the news agency noted that Matrade had said the trade events are expected to benefit more than 500 Malaysian exporters, aimed at deepening economic relations between the two countries.

Deputy chief executive officer (export acceleration) Abu Bakar Yusof said the events included a webinar on “Strategising Your Market Penetration to China and Hong Kong” held on March 13.

It featured its trade commissioners in China, including Beijing, Shanghai, Guangzhou, Chengdu and Hong Kong, and an export acceleration mission in conjunction with the China Food and Drinks Fair from March 19-22, 2024.

The next event in the pipeline is the China International Small and Medium Enterprises (SME) Fair in Guangzhou (June 27-30), where Malaysia’s participation will be organised in association with China’s Industry and Information Technology Ministry with Matrade’s support.

The programme provides a platform for domestic and international SMEs to showcase trade and collaboration, where the Malaysian Pavilion will feature sectors such as intelligent manufacturing, food and beverage, halal products, fashion, tourism, crafts, gifts and essential business services.

Malaysia has also been selected as the country of honour for the 21st China-Asean Expo, set to take place at Nanning International Convention and Exhibition Centre from Sept 24 -28.

“This designation underscores Malaysia’s pivotal role in fostering trade and partnership between Asean and China,” said Matrade.

The expo will showcase 150 Malaysian companies across various sectors, aiming to generate RM300mil in export sales.

This will be followed by the China International Import Expo in Shanghai (Nov 5-10), which is expected to generate RM160mil in export sales, while the Malaysian National Pavilion at Cosmoprof Asia 2024 (Nov 14-17) in Hong Kong will showcase Malaysia’s vibrant beauty and cosmetics industry.

Meanwhile, the Malaysia-China Summit in Kuala Lumpur (Dec 17-19), which will be the grand finale event, is expected to potentially record trade and investment opportunities worth over RM2bil.

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