PETALING JAYA: UEM Sunrise Bhd
(UEM Sunrise) has inked a strategic partnership with Thailand-based firm, Intermedika Co Ltd, with the aim of integrating sports, wellness and hospitality elements into its developments.
The firm has established itself in Asia, the Middle East and Latin America.
In a statement, UEM Sunrise said the property developer aimed to stay relevant with global trends while stimulating growth within its developments through an enhanced product proposition – the creation of urban healthy hubs.
The aspired sports and wellness-focused developments by UEM Sunrise will feature state-of-the-art fitness centres, outdoor recreational spaces and amenities to promote active lifestyles.UEM Sunrise added that the product will be featured in three upcoming projects in the Klang Valley, with an additional three potential projects in Iskandar Puteri, Johor.
With the selected sites, Intermedika will support UEM Sunrise in crafting an in-depth business strategy and conduct feasibility studies to boost the development potential and add value.
UEM Sunrise chief executive officer Sufian Abdullah said the collaboration affirms its commitment to business diversification and meeting the evolving needs of its customers, while bolstering a healthy living community through the integrated development.
“We are optimistic about the success of this initiative as we play to our strength in product design and innovation and remain competitive in the market,” he said.
Meanwhile, Intermedika managing partner Edgar Toral Hernandez said the strategic partnership would create a paradigm shift in property development, firmly positioning UEM Sunrise as a leader in promoting a balanced, healthy lifestyle through real estate innovation.
“By working together, we see a unique opportunity to create vibrant communities that inspire people of all ages to live healthier and foster a sense of well-being.
“We ensure a cohesive suite of products that are synergistic with UEM Sunrise’s masterplans, trust that the response will be positive,” he said.
