B2C to spur Synergy House earnings

PETALING JAYA: Synergy House Bhd is expected to register strong earnings growth in the next three years, boosted by its rapid expansion of the business-to-consumer (B2C) division as well as a resilient business-to-business (B2B) segment.

According to Rakuten Trade Research, Synergy House is focusing on leveraging technology and artificial intelligence (AI) to acquire up-to-date information and enhance efficiency in expanding the B2C sales segment.