Ad agencies call for changes to rules

Association of Accredited Advertising Agents of Malaysia (4As) CEO Khairudin Rahim

PETALING JAYA: After unsuccessful appeals by the Association of Accredited Advertising Agents Malaysia (4As) to the General Insurance Association of Malaysia (PIAM) and the Malaysian Takaful Association (MTA) for the removal of Clause 2.14 in their pitch terms and conditions, 4As is now taking the matter to a higher level.

This time, the association is appealing to both the chairpersons of PIAM and MTA to consider the removal of the contentious clause which is deemed unethical.