Hermes to raise prices again after Q4 sales boom


PARIS: Birkin bag maker Hermes said it will raise prices again this year after sales jumped 17.5% in the fourth quarter of 2023, demonstrating the resilience of high end shoppers despite economic headwinds.

Sales for the three months to the end of December totalled 3.36 billion euros ($3.62 billion), up 17.5% at constant foreign exchange rates. That was ahead of expectations for 14% growth, according to Visible Alpha consensus estimates.

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Birkin , Hermes , luxury goods

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