Market disruption: A worker walks by Google’s headquarters in Mountain View, California. The company’s loss to Epic threatens to roil an app store duopoly with Apple. — AFP
NEW YORK: Alphabet Inc’s Google considered changing its app store pricing model to circumvent a regulatory crackdown, but abandoned a proposal to charge a set fee per app after it became clear that could cost the company billions of dollars, according to documents released late Thursday.
Google created Project Everest in 2021 to reconsider the Play Store billing model, according to the documents, which were released as part of an antitrust suit by Epic Games Inc.
