Promoting Vietnamese coffee to the world


HO CHI MINH CITY: Nestle Vietnam has organised a press tour for international media to visit sustainable coffee farms in Vietnam under the Nescafe Plan model and its coffee-processing factories with the aim of promoting the image of Vietnamese coffee globally.

Within a three-day journey, nearly 30 representatives from Nestle across various countries, in addition to journalists and editors from international news agencies participated in a tour of sustainable Nescafe Plan models, processing plants, and explored coffee culture in Dak Lak Province, Dong Nai Province and Ho Chi Minh City.

It was an opportunity for Nestlé Vietnam to introduce regenerative agriculture, and engagement activities with coffee farmers, sustainable coffee farming processes, as well as deep processing activities to enhance the value of Vietnamese coffee beans.

During the trip, international journalists had the opportunity to experience the journey of high-quality Vietnamese coffee beans from the nurseries to the hands of farmers through programmes supporting replanting and sustainable coffee production.

They also visited Nestle’s modern coffee processing plant, where products from high-quality Vietnamese coffee beans are created for both domestic consumers and export to international markets.

Nestle Vietnam has been actively assisting coffee farmers across the country since 2011, in order to meet the growing demand for premium coffee both domestically and internationally.

The company has been providing support in various areas, including replanting old coffee trees, promoting regenerative agriculture practices, boosting farmers’ income, and integrating production, processing, and export activities.

The comprehensive approach aims to enhance the value of Vietnamese coffee beans.

After 12 years of the implementation of the Nescafe Plan in the Central Highlands, Nestle Vietnam has distributed more than 73.5 million high-yield, disease-resistant coffee saplings to replant aged coffee plantations.

As a result, farmers have reduced the amount of irrigation water by 40%-60%, as well as the amount of pesticides and chemical fertilisers by 20%.

Farmers also apply the intercropping technique of coffee and pepper to increase land efficiency and biodiversity while reducing environmental emissions.

As of 2023, 90% of farmers within the surveyed coffee farms have adopted the naturally grown shade method, and 86% of farms have diversified crops with an average of three different species.

Thanks to sustainable farming practices, farmers’ income has risen by 30% to 100% compared to before participating in the Nescafe Plan.

At the same time, all coffee supplied from Vietnam meets the Common Code for the Coffee Community standards for domestic consumption and export to 29 markets worldwide.

As part of the programme, the international delegation also visited the Nestlé Tri An Factory, which is one of the largest coffee factories in Vietnam, as well as Nestle’s most modern coffee processing facility in the region.

The delegation were introduced to modern production lines following a circular process, ensuring quality throughout the sustainable coffee value chain from farming to purchasing, production, processing, export and consumption. — Viet Nam News/ANN

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