KUALA LUMPUR: Hong Leong Bank Bhd has announced its collaboration with Primus Wellness, the latest social enterprise onboarded via the HLB Jumpstart CSR platform.
In a statement, the bank said Primus Wellness is a social enterprise led by entrepreneur Selvamalar Selvaraju, dedicated to promoting holistic wellness and providing business opportunities to individuals and families who lost their jobs during the Covid-19 pandemic, allowing them to generate a sustainable income.
The participants in the enterprise focus on creating their own holistic wellness products using moringa leaves from their own 35-acre farm in Kalumpang, Selangor, which are sold by their beneficiaries directly to customers.
On top of producing moringa-based wellness products, Primus Wellness has also started a second initiative called “Pasar Pintu”, which involves working directly with farmers across the country to obtain fresh produce and sell them at affordable prices at PPR flats.
The bank said it will provide Primus Wellness, via HLB Jumpstart, with the guidance, networks and platform needed to empower over 2000 beneficiaries with new income generation opportunities.
The bank looks to facilitate Primus Wellness and their beneficiaries going digital, providing digital banking products and solutions such as DuitNow QR codes to enable seamless cashless payments, it said.
Subsequently, the bank will help set up an e-commerce platform for the social enterprise to cater to the digital savvy generation and establish an additional purchasing stream for customers, in addition to generating marketing and publicity to help build brand awareness.
"We believe that SMEs and social enterprises are the backbone of the Malaysian economy, and as a financial institution, we want to support these businesses towards achieving shared success and prosperity.
"Primus Wellness has provided business opportunities for over 2000 beneficiaries, which perfectly exemplifies our entrepreneurial spirit and reflects our aspiration to grow and support small businesses," said Hong Leong Bank group managing director and CEO Kevin Lam.