EY launches creative marketing campaign

Morini-Bianzino: Building confidence in AI requires a holistic and people-centered approach

KUALA LUMPUR: Multinational professional services company Ernst & Young (EY) has launched a new and fully integrated global marketing campaign entitled “The Face of the Future”.

Through this campaign, EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the centre of the AI transformation to help deliver on the exponential value the technology provides.