Asian brands continue to shine on bigger stage

PETALING JAYA: Just as the sun rises in the east, casting a golden hue, Asian brands are set to do the same, illuminating a path steeped in history, culture, and unparalleled resilience.

From the tales of Chettiar financiers who once bankrolled much of the agricultural and infrastructural growth in the region to the exploits of the Cantonese tin mining tycoons who charted unexplored terrains and influenced commercial development in South-East Asia – and not to forget the continental conquests of the Mongol Empire – the Asian narrative has always been about audacious visionaries who, against all odds, forged legacies.