Wong said UEM Sunrise’s projects have a much younger appeal in terms of the name, features and the way the group branded themselves.
PETALING JAYA: UEM Sunrise Bhd
is optimistic about the property market as Malaysians continue to purchase property, especially among the younger generations.
UEM Sunrise chief marketing officer Kenny Wong made a comparison saying that in Western countries, people prefer to rent a home compared to buying. However in Malaysia, people opt to purchase a house instead.
