Ikea to increase stores, improve assets in China

Part of Ikea’s overall goal is to grow with its furnishing suppliers so as to serve its global market better, said Ingka Group CEO Brodin. — China Daily

BEIJING: Global home furnishing giant Ikea will invest 6.3 billion yuan in China over the next three years to add physical stores and improve its existing logistics, digitalisation and sustainability processes, in order to attract more consumers, its top executive says.

Ikea, which entered the China market 25 years ago and has invested 43 billion yuan in the country so far, plans to open another store in Xi’an, Shaanxi province, doubling its stores in the city to two.