KUALA LUMPUR: Wellspire Holdings Bhd
via its unit Wellspire Global Trading has entered into an agreement with Khee San Bhd's Khee San Food Industries Sdn Bhd to become the latter's sole and exclusive distributor in Thailand.
In a joint statement, the parties said as a start, Wellspire will distribute Khee San products, namely Fruit Plus and Kiss Me.
The agreement is valid from Aug 23, 2023, to Aug 22, 2026.
According to the statement, the collaboration is part of Wellspire's plans to cooperate with local companies to penetrate the Thai market.
"The partnership with Khee San will combine the Wellspire group’s leading infrastructure, distribution channels and marketing expertise in Thailand with Khee San’s well-established manufacturing and packaging capabilities in the mass market consumer food and snacks manufacturing industry," it said.
