Beijing beats summer heat with festive pints

Visitors at the 33rd Qingdao International Beer Festival, which opened on Friday in Qingdao, Shandong province.YU FANGPING/FOR CHINA DAILY

BEIJING: Amid intense heat waves this summer, lifestyle-oriented consumers in China are scurrying to beer festivals to slake their thirst – the 24-day 33rd Qingdao International Beer Festival, which opened last Friday in Qingdao, Shandong province, is their latest destination.

In the ensuing drink rush, they are boosting sales of brewers and unleashing a fresh wave of consumption of a range of products, services, technologies and content, market observers said.