China-led EV boom threatens Japan’s grip


The BYD Atto 3 EV car is displayed at the 39 Thailand International Motor Expo, in Bangkok, Thailand, November 30, 2022. REUTERS/Athit Perawongmetha/File Photo

BANGKOK: Thailand’s Siam Motors partnered with Nissan Motors in 1962 with a factory that rolled out four cars a day, leading to a profitable, decades-long relationship with Japanese companies that transformed it from a car dealer to an automotive pioneer.

But the Thai family-owned group that has grown annual revenues to US$7bil (RM32.62bil) on the back of that success is now looking at opportunities elsewhere.

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