Firms share successful business practices

From left, Sim, Koong and Addaem at the conclusion of the SOBA Connect event. - YAP CHEE HONG/The Star

SOBA 2023 past winners reveal core principles to implement during hard times

PETALING JAYA: As past The Star Outstanding Business Awards (SOBA) award winners Secret Recipe Cakes and Cafe Sdn Bhd (Secret Recipe) and Ikonik Eye Specialist & General Health Centre Sdn Bhd (Ikonik Eye) shared business practices that won them the Malaysian Business of the Year award in their tiers, it is clear that money management is important.