Questionable revenue model of sponsored digital ads


Facebook's highly successful algorithm-based sponsored ad revenue model has been susceptible to being abused by syndicates and unscrupulous organisations to prey on people who do not know better. — Bloomberg

OF late, the Malaysian Communications and Multimedia Commission (MCMC) has stated that it intends to pursue legal action against Meta Platforms for the latter’s continuous failure to remove “undesirable” posts on the company’s social media platform, Facebook.

This news was welcomed by many as a timely move, considering the proliferation of scams and impersonation via digital ads and sponsored post across its platform.

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