Good quality products with clear origins attract consumers


Vietnamese consumption goods market is gradually strengthening quality. — VNA/VNS

HANOI: Consumers now not only focus on the quality and price of goods, but are increasingly interested in safety and clear origins of the products.

Consumer habits have changed in recent years because the development of supermarkets, trade centres and genuine agents has helped consumers pay more attention to products with safety, brand and clear origin and geographical indication. That means the Vietnamese consumption goods market is gradually strengthening quality.

According to a survey on high quality Vietnamese goods in 2023, recently announced by the Business Association of High Quality Vietnamese Products, for industries such as food and beverage, consumers pay more attention to the safety and clear information about the quality and manufacturers.

The survey on Consumption Habits 2023 of PricewaterhouseCoopers showed that although people are planning to reduce spending and the economy is still facing difficulties, consumers are still willing to pay more for products that are made by reputable companies.

The Safe Agricultural Products Week of Son La Province earlier this month and similar events in other provinces are opportunities for residents to enjoy specialty products that meet VietGAP, GlobalGAP, OCOP, organic food safety standards, and include plums, mangoes, jackfruit, longan and dragon fruit.

According to Nguyen Thi Bich Van, communications director of Central Retail Group, consumers appreciated the products at its food retail outlets– GO!, Big C and Tops Market.

About 60 kinds of agricultural products from Son La Province are regularly sold at 18 supermarkets of GO!, Big C and Tops Market in the north of the country.

In 2022, the amount of Son La’s agricultural products in Central Retail supermarkets increased by 20 times, with some items like cabbage growing 80 fold, she said.

Ma Thi Ninh, director of Yen Duong Cooperative in Bac Kan Province, said the cooperative has always focused on the quality of products. Now, it has three OCOP products at the provincial level, ash gourd, sticky rice and vermicelli.

The Yen Duong Cooperative’s products are manufactured and processed according to standards with traceability stamps. — Viet Nam News/ANN

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