PETALING JAYA: While the core objective of the council remains unchanged, to serve the interests of its members, strengthen the association and drive industry growth, it has recognised a need for a rejuvenation, a transformation to fortify its goals, according to the Malaysian Advertisers Association (MAA).
To this end, its president Claudian Navin Stanislaus said MAA has implemented a change in its organisational structure, under five pillars: Engage, Knowledge, Membership, Communications and Research and Measurement, each overseen by a committee made up of council members and alternates that is tasked to deliver on its aims.
