France’s Remy Cointreau to expand China portfolio

China’s rising consumption of spirits like cognac and whisky will push multinational corporations like Remy Cointreau to invest more to meet local demand, said Phe, CEO of Remy Cointreau China. — Reuters

SHANGHAI: Driven by China’s offshore duty-free shopping policies in the Hainan Free Trade Port, and soaring demand for premium and diversified alcohol products, Remy Cointreau Group, the French spirits company, will introduce more products and expand its sales in duty-free channels in the country’s lucrative market, says a senior executive.

With growing middle-income earners and their increasingly discerning tastes, China’s rising consumption of spirits like cognac and whisky will push multinational corporations like Remy Cointreau to invest more to meet local demand, said Sophie Phe, chief executive officer of Remy Cointreau China.