KUALA LUMPUR: The APPIES, an annual festival showcasing the best campaigns in marketing, is set to return for another year.
In a statement, APPIES Malaysia and Asia Pacific said the festival will be held over two days on July 12 and 13, 2023, at the Eastin Hotel in Petaling Jaya.
Known as the “TED of Marketing”, campaigns are presented in an interactive format comprising of a four-minute creative reel summarising the overall marketing campaign, which is followed by a five-minute oral presentation highlighting significant aspects of the campaign.
The presenter then fields questions about the campaign from judges and the audience.
“What sets The APPIES apart is that each campaign is presented Live by the brand marketer and campaign creator before a panel of judges and an industry audience.
"Only great marketing success stories get to win APPIES Gold, Silver or Bronze,” said Harmandar Singh, organising chairman of the APPIES and regional publisher of MARKETING magazine.
He said the event has attracted the attention of top marketers, agencies and partners over the years as it showcases the best campaigns, presenting an opportunity to learn, network and celebrate with some of the brightest minds in marketing today.
Leading brands like P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM, Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have all won at the APPIES over the years.
Entrant campaigns must have run between June 2022 and May 2023 in any of these 10 categories: food and beverage, non-food FMCG, digital and social, adtech/martech, consumer and business services, consumer durables, customer experience, E-commerce, marketing innovation or pro bono, festive, government, cultural and environmental campaigns.
Entries will be judged by a panel of 20 assessors, which Harmandar said is an A-list of the who’s who in the marketing industry.
Entry forms and more information can be found at http://www.appies.com.my
The closing date for entry submissions is on June 17, 2023.
