Alliance Bank targets to double credit card base with enhanced feature

Alliance Bank chief executive officer Kellee Kam

KUALA LUMPUR: Alliance Bank Malaysia Bhd is targeting to double its credit card customer base from 120,000 to 240,000 by year-end following the introduction of its dynamic card number, an enhanced feature on its Visa Virtual credit card.

Alliance Bank chief executive officer Kellee Kam said this new payment solution will attract more customers as its new feature is more secure for credit cardholders.