Vietnam’s eCommerce moves towards sustainable development

HANOI: The eCommerce Industry 2023 Report shows that sustainability will be the development trend of Vietnam’s eCommerce in the future.

According to the report, with the theme of Sustainable eCommerce: Driving the Digital Economy, recently released by the Vietnam Chamber of Commerce and Industry (VCCI) and Lazada, eCommerce is an indispensable activity.

It said the sector plays the role of narrowing the gap between people, businesses and localities and optimising intermediate costs to promote production and business.

eCommerce is entering the stage of sustainable and responsible business, experts said in the report.

VCCI vice-chairman Nguyen Quang Vinh was quoted by the Dien dan doanh nghiep newspaper as saying that “business today must create new values, not only economic values. Enterprises need to think beyond economic issues, being social and environmental values. That’s the new way of doing business today.”

After the Covid-19 pandemic, consumers have more choices in commercial activities, while competition from new commerce models is increasing.

That situation reduces user satisfaction with eCommerce from 65% to 41%. So, eCommerce that does not change means it is going to fall behind.

According to the report, statistics show that 57% of Vietnamese users now stop buying products or services that have an adverse impact on the environment or society.

Therefore, choosing sustainable growth will be an indispensable choice for eCommerce floors in the future.

This report stated that Vietnam’s eCommerce is entering a new stage of development, focusing on sustainability based on the combination of market and technology with selective investment and cost optimisation for sustainable development goals.

As a bridge connecting businesses to consumers during the sustainable development of eCommerce, Lazada Vietnam and VCCI have pointed out forecasts of some sustainable development trends of the domestic eCommerce industry.

In terms of investment, the sustainable development of eCommerce will continue to focus on long-term investments in infrastructure, technology, logistics and human resources.

In terms of business, the eCommerce industry will create more value for stakeholders via building a community for partners in fields such as payment, operations and logistics, businesses (sellers and brands) and consumers.

In terms of technology, the eCommerce businesses will give priority to investment in technologies that support the trade openness of the eCommerce trading floors, and the use of Application Programming Interfaces to connect and take full advantage of services of many partners on eCommerce platforms. — Viet Nam News/ANN

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