Maxis Business Spark series into fourth year


PETALING JAYA: Maxis Bhd has organised its fourth Maxis Business Spark Engage forum for enterprises to gain an advantage in an accelerating yet uncertain digital landscape.

Among panelists include Maxis head of corporate and small and medium-sized enterprises (SMEs) segment Kevin Lee, Palo Alto Security Asia Pacific field chief security officer Ian Lim and Holiday Tours vice-president of operations Lawrence Annies.

Lee believes digital transformation is a continuous journey and there’s always something new to discover in this tech-driven environment.

“This is why Maxis Business’ Spark series has grown into an important platform that provides an opportunity for businesses of any size to deep dive into important issues that can be addressed collectively, discuss solutions and benefit from insightful knowledge and experiences,” Lee said at the panel session which explored the topic of “The Winning Formula to Build an Uncertainty Advantage”.

The panelists discussed key components needed to achieve an advantage in the digital landscape, including accelerating tech adoption, automating manual tasks, securing digital assets and the benefits of partnering with the right IT solutions provider.

This year’s spotlight discussion featured a special guest, 13-time Grand Prix winner David Coulthard, who shared his insights with renowned F1 journalist and author Lee McKenzie on how technology had transformed the world of F1 racing.

Maxis has been hosting the Maxis Business Spark series for four years, providing a platform for business leaders to exchange insightful knowledge and discuss the challenges in the digital economy.

According to Maxis, the forum attracted a diverse range of prominent business leaders.

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