Influencers focused on strengthening their niche

Shopee’s recent study found that 82% of Malaysian influencers feel excited about staying resilient and relevant on eCommerce.

PETALING JAYA: The growth of live shopping has seen influencer communities drive eCommerce inclusion for brands and sellers.

Shopee’s recent study, Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023, found that 82% of Malaysian influencers feel excited about staying resilient and relevant on eCommerce.