Going local: BilaBila Mart was co-founded by Tan (left) and Lee who banded together because of their love of all things Malaysian.
AT a glance, BilaBila Mart seems to encapsulate the run-of-the-mill convenience store concept we are familiar with. However, a jaunt to its stores speaks otherwise, as it is essentially a modern kedai runcit that champions homegrown brands.
BilaBila Mart was co-founded by three friends who banded together because of their love of all things Malaysian.
