Banks gear up for changing landscape


Silverlake Axis Ltd deputy CEO Cassandra Goh

PETALING JAYA: As competition spruces up in the banking landscape with the advent of digital banks, conventional banks are positioning to stay ahead, of which embedded finance will be one of their key “tools” to achieve this aim, moving into 2023.

Embedded finance refers to the placement of financial or banking products and services on a third-party non-financial website or app.

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