Adex seen growing 9% to RM6.6bil next year

Mediabrands Malaysia chief investment officer Fan Chen Yip

PETALING JAYA: Malaysia’s total advertising expenditure (adex) is expected to grow by 9% to RM6.6bil next year, fuelled by digital advertising formats and a healthy economic growth, according to Magna’s global advertising forecast.

With consumer behaviour now back to normal, it said real gross domestic product (GDP) is projected to grow by 4.4% in 2023.