Hedge fund bets next South Korean culture hit will be webtoons

A handout shows a scene of the webtoon ‘Hellbound’ that was adapted to a popular new Netflix series "Hellbound'. Choi Gyuseok/Handout via REUTERS

SEOUL: Following the success of K-pop bands like BTS and dramas like Squid Game, one fund manager is betting that “webtoons” will be the next South Korean cultural phenomenon to take the world by storm.

GVA Asset Management Co, which manages about US$600mil (RM2.2bil) in assets, believes Americans and Europeans will soon catch onto South Korea’s online comics, following the lead of at home and in Japan.