KUALA LUMPUR: TIME Dotcom Bhd
’s recent brand revitalisation may draw more customers to its fibre broadband services, which are considered an essential utility post-pandemic, says RHB Research.
According to the research house, the company had hired renowned local graffiti artist Loo Lok Chern (popularly known as Cloakwork) for its recent brand revitalisation exercise, which introduced new marketing and communication visuals that were “cheeky, bold and fun”.
“The new identity was unveiled together with the launch of its 2Gbps FBB service, the fastest in the market.
“We see the brand refresh driving stronger consumer affinity and product differentiation, with the FBB segment still the key revenue growth driver (1H22: up 25% year-on-year),” it said.
Meanwhile, the research house also expects the recent access agreement with U Mobile to further strengthen the company’s wholesale business, which continues to yield the highest margin within the group.
On the group’s data centre expansion, RHB Research said its purpose-built Cyberjaya centre, AIMS@CJ, should be completed by end-2023.
RHB Research maintained its “buy” call on Time while revising higher its target price to RM5.30 from RM5 previously.
