HLB aims to build world-class digital capabilities


KUALA LUMPUR: Hong Leong Bank Bhd (HLB) is confident that the strength of its digital transformation guided by “Digital at the Core” ethos would be able to transform customer journeys, drive greater financial inclusion and build world-class digital capabilities.

Group managing director and chief executive officer Domenic Fuda said the efforts are aligned with Bank Negara’s recently launch Financial Sector Blueprint 2022-2026, which outlined the central bank’s key priorities for the next five years.

“The post-pandemic setting has ushered in an exciting time for digital-first banks like HLB, where digitalisation is now the new reality in almost all areas of financial services,” he said in the bank’s 2022 annual report.

Hence, he said HLB is poised to take advantage of opportunities to deliver value-added, inclusive and relevant services to stakeholders as it progressed in the journey to be a highly digital and innovative Asean financial services institution.

Fuda said the bank also remained committed to innovation as well as building products and services propositions for customers and also resolute in providing timely and necessary financial assistance to both existing and new clients.

He said this is to ensure that they could concentrate on their respective recovery efforts as well as invest for future business growth, digitisation initiatives and investment in sustainable practices.

“We believe sustainable banking practices will serve as the foundation of our continued competitive advantage in the coming years,” he said. — Bernama

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