Vital role of diversity

Tan Kien Eng, CEO of dentsu Malaysia, told StarBiz there is danger for agencies with a single client or a handful of clients, noting that some industries are more prone to the impact of recession.

PETALING JAYA: Diversity is key for agencies. Not only will it help agencies sustain their businesses in the wake of the tough business climate, but it will also improve their bottom line going forward.

Diversity is broad-based and encompasses areas in client portfolio, agency offerings, cost structure and talent.