SOBA 2022 welcomes Digi and TalentCorp as sponsors


Digi chief business officer (CEO) Eugene Teh said the telecommunication company will share its own digitalisation journey and experience in transitioning from a connectivity provider to one that ventures beyond the connectivity segment.

PETALING JAYA: Digi.com Bhd and Talent Corp Malaysia Bhd (TalentCorp) have come onboard SOBA 2022 with Digi as main sponsor and TalentCorp, co-sponsor.

Together with main sponsors Credit Guarantee Corp Malaysia Bhd, PKT Logistics Group Sdn Bhd and RHB Bank Bhd, they will bring more expertise and experience to the table for small and medium enterprises (SMEs) taking part in any of the SOBA 2022 list of activities to tap into.

Digi chief business officer (CEO) Eugene Teh said the telecommunication company will share its own digitalisation journey and experience in transitioning from a connectivity provider to one that ventures beyond the connectivity segment.

“These will help SMEs see the importance of going digital,” said Teh.

“We also take pride in being different than the other players in the market by being an equal partner with our customers, walking hand-in-hand with them on their digital transformation journey.

“As a customer-obsessed company with the mindset of always being different through values that we bring to our customers in all that we do, we would like to inspire others as they continue to create their own success stories,” he added.

Mathew: TalentCorp believes that collaborations and partnerships with all main stakeholders are key to building a stronger, more resilient community.Mathew: TalentCorp believes that collaborations and partnerships with all main stakeholders are key to building a stronger, more resilient community.

According to TalentCorp group CEO Thomas Mathew, the company intends to inspire employers to place talents front and centre of their organisation’s strategy and to invest in their talent needs.

“We believe that in doing so, the company will benefit from improved productivity and performance,” explained Mathew.

“In fact, we welcome all contestants to partner and collaborate with TalentCorp on our initiatives to address labour market gaps and fulfil future talent demands, such as the National Structured Internship Programme, mynext platform, Flexible Work Arrangements, Career Comeback Programme, and Industry-Academia Collaboration,” he said.As the global market is changing, SMEs should prioritise talent management strategies, such as work-life practices (WLP) and flexible work arrangements (FWA) to remain competitive, according to Mathew.

“These are progressive steps that will encourage talent retention, attract new talent and prepare the organisation for the future of work,” he said.

He also pointed out that employees mostly cite work-life balance and FWA as preferred benefits, even higher than salary, which marks the shift in expectations – one that employers must adapt to without losing productivity in order to attract and retain talents.

“FWA has been proven to work for many SMEs, multinational companies already understand this,” he stressed.

Teh pointed out that although the Covid-19 pandemic made it rough for SMEs, it had also accelerated many to embrace digitalisation.

He said: “In order to remain competitive, we believe that it is important for SMEs to first think what they want, then identify the processes that can be more efficient, automated and made digitally accessible to benefit both the company and the customer.”

He also cautioned that as more businesses turn to the Internet, having a cybersecurity solution becomes important for maintaining a secured business process and ensuring the confidence of customers.

“We also see more companies automating their human resources (HR) processes due to the limitations caused by the pandemic and this continues to trend among SMEs after the pandemic. Having the right digital HR tools will help companies to increase efficiency and boost employee engagement.

“We should also be ready to tap into new technologies such as 5G when it is made available along with artificial intelligence and big data.”

Teh advised businesses to embrace change and take the necessary steps to be on a level-playing field with their competitors or risk being left behind in this era of digitalisation.

They should also look at other opportunities to stay competitive and relevant to customers by looking out for what’s next for the company

They must also be willing to innovate and adapt their business models to current market dynamics and customer needs.

“We believe that businesses must take the customers’ perspectives when digitalising their businesses, regardless of the service or products on offer.”

Mathew said TalentCorp has always believed that collaborations and partnerships with all main stakeholders are key to building a stronger and more resilient community.

“That’s why it’s important to leverage on the network made available through SOBA to build meaningful relationships,” he said.

He added that SMEs who need help implementing FWA can contact TalentCorp as it is launching FWA@Workplace, a free initiative to help employers set up FWA and adopt a structured, sustainable WLPs, this month.

SOBA 2022 is organised by SMG with CGC, Digi, PKT Logistics Group and RHB Bank Bhd as main sponsors, TalentCorp Malaysia as co-sponsor and Malaysia External Trade Development Corp as official trade promotion partner. Supported by Bursa Malaysia, it is audited by BDO with 988 and Suria as official media partners.

For more information on SOBA 2022, call SMG Events at 017-231 1789 or visit www.soba.com.my.

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