Delivering higher returns

Mindshare Group's Sheila Shanmugam, said it was even more timely now to ensure omnichannel measurements were in place to capture attention and reach the right audience.

PETALING JAYA: The behavioural shift seen during the Covid-19 pandemic that kept consumers out of the retail stores is now back to pre-pandemic levels, according to Mindshare Group Malaysia, an agency under GroupM Malaysia.

Its chief executive officer, Sheila Shanmugam, said it was even more timely now to ensure omnichannel measurements were in place to capture attention and reach the right audience.