Nike revenue beats as Europe demand overshadows China sales slump


Affluent customers remain largely unaffected by decades-high inflation and are splurging on higher-priced products, helping Nike sustain a pandemic-induced boom in athletic wear sales.

NEW YORK: Nike Inc beat estimates for quarterly revenue on Monday, as strong demand for its athletic apparel and sneakers in Europe helped the company counter lower sales in China following pandemic-related lockdowns in the country.

The company's shares rose about 1% to $111.80 after the bell and Nike also announced a new $18 billion class B stock repurchase plan.

Affluent customers remain largely unaffected by decades-high inflation and are splurging on higher-priced products, helping Nike sustain a pandemic-induced boom in athletic wear sales.

The company's sales in Europe, Middle East & Africa rose 9% to $3.25 billion in the reported quarter. Sales in Greater China fell 19%, hurt by strict COVID-19 lockdowns.

Analysts are mixed about the company's prospects in China this year even as pandemic-related restrictions have been lifted in several major cities, as people cut down on spending and a penchant for home-grown brands such as Li Ning and Anta remains firm.

Nike reported fourth-quarter revenue of $12.23 billion, beating estimates of $12.06 billion, according to IBES data from Refinitiv.

"It is hard to argue that Nike does not have strong demand for its products," BMO Capital Markets analyst Simeon Siegel said, adding that the company's consumers could now be "taking a post-pandemic breather".

The company's net income fell to $1.44 billion, or 90 cents per share, in the quarter ended May 31, from $1.51 billion, or 93 cents per share, a year earlier.

Nike recorded a charge of about $150 million related to its decision to exit Russia and transition of business models in a few South American countries.

The company said its inventories rose 23% to $8.4 billion as more of its products remain in transit due to ongoing global supply chain disruptions.- Reuters

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