According to Fandbee’s managing director Gareth Tan, the brand, previously synonymous with supplying affordably priced chef-quality ingredients to food operators now has a new mission – to strive toward food equality by offering high-quality products at the most affordable prices.
PETALING JAYA: Third-generation food distributor Fandbee has announced its aggressive expansion plans to help local businesses and customers cope with the escalating food costs.
The brand, previously known as Lee’s Fandbee, would be investing RM100mil to expand across Malaysia and South-East Asia by year-end. Locally, the locations include Bukit Mertajam, Alor Setar, and Kuala Terengganu among others.
According to Fandbee’s managing director Gareth Tan, the brand, previously synonymous with supplying affordably priced chef-quality ingredients to food operators now has a new mission – to strive toward food equality by offering high-quality products at the most affordable prices.
“We are currently among the fastest growing and most innovative distributors in South-East Asia with our operations centres in Malaysia, Cambodia and Vietnam. We are also looking to expand to two other countries very soon.
“In order to bring about food equality, offering high-quality products at the most affordable prices as a business organisation, we must first have a better cost advantage. This means that our order quantity will have to be massive enough to be able to negotiate for the most competitive cost price with exporters globally,” he said.
