KUALA LUMPUR: Lotus’s Stores (M) Sdn Bhd (Lotus’s Malaysia) has joined hands with the Halal Development Corporation (HDC) in the Make Halal Your First Choice campaign to raise the marketability of locally made halal products, running until next month.
The campaign, a programme under the 2022 Budget initiative, features 389 lines of halal-certified food and non-food grocery items manufactured by homegrown small and medium enterprises (SMEs) in all 64 Lotus’s Malaysia stores nationwide.
Lotus’s Malaysia president Kenneth Chuah said that the campaign seeks to gain consumer interest and trust for quality and affordable local and halal-certified products.
“Quality and affordability have become key factors that influence purchases in this dynamic retail environment that heavily depends on consumer preference,” he added.
Chuah was speaking to reporters after launching the campaign together with Deputy Domestic Trade and Consumer Affairs Minister Datuk Rosol Wahid and HDC chief executive officer Hairol Ariffein Sahari at Lotus’s Ampang here recently, according to Bernama.
Chuah said 90% of over 3,000 Lotus’s own brand products were sourced and manufactured locally and this showed the company’s confidence in the capabilities and qualities of local SMEs.