KUALA LUMPUR: Sime Darby Property Bhd has achieved 100% take-up for its East 57 units at a price range of RM1.8mil to RM2.8mil.
In a statement, the developer said it held a virtual launch for East 57 in KL East last weekend, and in less than a day, all 57 units of the freehold, three-storey superlink homes were fully snapped up by enthusiastic property buyers, continuing the trend of fast market absorption for the company.
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Group managing director Datuk Azmir Merican said that East 57 attracted strong demands even before the launch, due to the limited supply of well-designed landed units in the KL East and Melawati area.
“East 57’s success can be attributed to our strong market insights and clear understanding of customer demand. It’s never easy to launch a product above the RM2 million price point, but success can be achieved when we get the fundamentals right – the right product offering, design, and price.
“The natural surroundings, larger floorplans and low density of the development appealed strongly to the young, growing families in the area and proved to be exactly what people were looking for,” he added.
Sime Darby Property said the six-acre low density, freehold enclave is set at the foothold of the world’s longest Quartz Ridge.
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As the site features a hilly, undulating terrain, every home here is built sustainably in accordance with the natural contours of the site, woven seamlessly into the landscape of the surrounding rainforests, and maximising the panoramic views of Bukit Tabur and the KL City Centre.
The nature-inspired facilities within the development include outdoor playgrounds, resting pavilions, al-fresco dining areas, a fitness area, and even a unique tree house.
