China Spring Airlines Shanghai
SHANGHAI: Shanghai-based Chinese budget carrier Spring Airlines launched a two-dimensional mobile suited female figure amid a campaign to attract more young consumers as domestic airlines cope with Covid-related turbulence.
Last week Spring launched the mobile suit girl cartoon-inspired mascot of sorts, a genre popular among consumers belonging to Generation Z-people born between the mid-1990s and the early 2010s.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
