“Apart from being entrusted with the responsibility of selecting and assessing entries in the world’s most prestigious, marketing effectiveness award, judges also have ringside seats to the latest in marketing communications techniques that have proven effective in Malaysia,” said 4As president Andrew Lee. (file pic)
PETALING JAYA: In the lead up to its 14th edition, the Malaysia Effie Awards is announcing, for the first time, an open invitation to senior Malaysia-based marketing and advertising practitioners to form its judging panels.
The open call is expected to help generate judging panels with enhanced diversity and an expanded range of opinions.
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