IN 2021, approximately 3.09 billion mobile phone users accessed messaging apps to communicate. In fact, this figure is expected to grow to 3.51 billion users in 2025.
Messaging apps are the most popular and preferred mode of communication for everyday use. So it’s not surprising that with the rising consumer demands for businesses to be more authentic in their advertising and communications, customers are also expecting companies to communicate with them through these everyday messaging apps.
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