Structural challenges for BAT in smoking 'Generation End-Game'

KUALA LUMPUR: British American Tobacco (Malaysia) Bhd could be faced with structural challenges should policymakers push ahead with a proposal that will pave the way towards eliminating the use of tobacco in the country.

Over the weekend, Malaysia's Health Minister Khairy Jamaluddin said he would table a new Tobacco and Smoking Control Act in the upcoming Parliament to regulate e-cigarettes and vape products alongside enforcing a “Generation End-Game” for smoking in the long run.