Global brands in India have a mutiny at hand


FROM Unilever Plc to Colgate-Palmolive Co, consumer goods makers in India are facing distribution blues that have nothing to do with pandemic-induced shortages and bottlenecks.

The trusted middlemen that brands have traditionally relied on to reach millions of small neighborhood stores in 8,000 towns and 660,000 villages are in revolt.

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Colgate , global , brands , India , mutiny

   

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