Improvements in both the MIER consumer sentiment index (CSI) and MIER business condition index (BCI) are positive indications of an economic recovery, which should bode well with adex spending.The CSI has recorded a reading of 101.7 in the third quarter of 2021 (Q3’21), a vast improvement from 64.3 in Q2’21 and 91.5 in Q3’20.
KUALA LUMPUR: Improvements in consumer and business sentiment should bolster an advertising expenditure (adex) recovery this year.
With the worst likely over for the industry, Hong Leong Investment Bank Research (HLIB) has upgraded its rating on the media sector to “overweight” from “neutral” previously premised on the brightening outlook and the undemanding valuation for the sector.
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