Retailers seen to increase physical store presence

Citing global giants Amazon and Alibaba Group as examples, which have been expanding their presence into physical stores, HLIB Research said a similar trend can be expected in Malaysia.

PETALING JAYA: More retail players with established online businesses are expected to increase their visibility into physical stores and incorporate an omnichannel sales approach.

This multichannel approach, according to Hong Leong Investment Bank (HLIB) Research, is quickly gaining traction in spite of the fact that the pandemic has spurred growth in demand for e-commerce.