While the Malay market will continue to grow in size and value, the non Malay market will continue to shrink. As an entrepreneur, you must not ignore the potential of the Malay market, which will continue to expand in size and with continuous rising disposable income. Businesses that cater only to the non-Malay markets will suffer from market shrinkage so it is advisable to reset your thinking.
AFTER 10 years of writing this column in The Star, I have decided to call it a day. Since 2011, I have discussed and shared my experiences as an entrepreneur in a small and medium enterprise (SME). I would like to close this column with some personal thoughts for you to mull over as we move into a new year.
Being a Muslim-majority country with a large minority of non-Muslims (30%), the Malaysian economy has always been demarcated along ethnic and religious lines.
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