iQiyi to partner with local production houses in 2022


Dinesh Ratnam

KUALA LUMPUR: iQiyi, an on-demand video streaming service, will be teaming up with five leading local production houses to release five Malaysian original content.

In a statement, it said the production partners include Juita Viden Sdn Bhd, Long House Films Sdn Bhd, MIG Production Sdn Bhd, Infinitus Productions Sdn Bhd, and TSAR Asia Sdn Bhd.

“I’m extremely excited about 2022 as we double down on our investment in the local content ecosystem by producing our first ever slate of local originals, complementing our exclusive licensed local titles.

“We are happy to have seasoned originals executive Zebedee De Costa on board to lead this ambition and collaborate with more partners to deliver enhanced value to our users,” iQiyi Malaysia, Singapore & Indonesia country manager Dinesh Ratnam said.

He added that iQiyi exceeded 10 million app downloads this year. Based on iQiyi’s local consumer study recently, Malaysians spent an average of 80 minutes per day on its platform.

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iQiyi , Dinesh Ratnam

   

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