Coca-Cola names WPP as global marketing network partner

CocaCola“This model is about seamless integration of the power of big, bold ideas and creativity within experiences, amplified by media and data. It will enable us to create end-to-end experiences that are grounded in data-rich insights and optimised real-time, at scale, as we learn from consumers,” said Manolo Arroyo, global chief marketing officer for the Coca-Cola Company.

ATLANTA: The Coca-Cola Company has named WPP as global marketing network partner to play a key role in executing a new marketing model that is built to drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories.

Coca-Cola’s new, integrated agency model is part of an aggressive agenda to transform and modernise marketing and innovation as key drivers of the company’s profitable growth.